Centennial Medical Plaza had recently expanded their Emergency Room Staff to a doctor around the clock and wanted to launch a print campaign locally to announce it.
CREATIVE SOLUTION
Brainstorming with a great copy writer, we both found solace in listening while designing. We were kicking around a few ideas and the song Rock Around The Clock, by Bill Haley & His Comets, starts playing. THEN BAM… it hits us….
DOC AROUND THE CLOCK
With his quick copy skills and some AD fun from myself, I start mashing 60’s style doctor icons and a clock together.